If I were buying this week: prices have started to rise, and where the old ones still hold

What changed this week

Last week showed how the market gets dearer without a single price rise: the most affordable units sell and the next price is always higher. This week added a second route. On 5 November the developer of a building in La Cala issued a new list and raised every floor except the first. In that same building the first-floor flat kept its old price, and it is now the last point of the previous list.

Step one: what matters most to me

Before looking at prices I would answer three questions for myself. How many bedrooms do I really need. Do I want to walk to the sea or am I fine driving. When do I need the keys: next summer, in 2027, or can I calmly wait for 2028-2029. This week these answers change the choice more than a difference of 10,000-20,000.

Step two: one bedroom, I take the one closest to the sea

With a budget of up to 280,000 there are now three strong options, and only 20,500 separates them.

By the beach and with keys before anyone else. At Allonbay Urban in Villajoyosa a one-bedroom flat costs 255,000, the beach is a 4-minute walk and keys come in summer 2027. In the second block, where this flat is, most flats have a storage room but no garage space: I would factor in parking from the start.

A rooftop pool with sea views. At Allonbay Hills, also in Villajoyosa, a one-bedroom flat now costs 270,000: about 46 m² and its own terrace. Up on the ninth floor there is a shared pool with a solarium and sea views, and the beach is about 500 metres away. Keys come in early 2029, so this is an option for those buying ahead.

Parking and storage already in the price. At Ocean Hills in Cala de Finestrat a one-bedroom flat costs 275,500, with a parking space and storage room included and underfloor heating throughout. The beach is 1.2 km away, keys from December 2027.

What I would choose. Allonbay Urban: the cheapest of the three, the closest to the sea and with the earliest keys. If parking is a must, Ocean Hills for 20,500 more gives it to you from day one, with no hunting for a space nearby.

Step three: two bedrooms, no rush for the upper floors

The most affordable two-bedroom flat in the area costs 335,000 this week. Three more options fit under 350,000.

Half the flat outdoors. At Sonne in El Castillete, Finestrat, a two-bedroom flat costs 335,000: about 79 m² of living space and a 34 m² terrace. Keys in the fourth quarter of 2028.

On the ground floor near La Cala. At Ocean Hills a ground-floor two-bedroom flat costs 340,000, with parking and storage in the price.

The first floor at the old price. At Vista Cala 52 in Cala de Finestrat a first-floor two-bedroom flat costs 349,000: 81 m² and a 15 m² terrace, parking in the price, a shared pool, sauna and jacuzzi in a gated complex. The beach is 1.2 km away, keys by July 2027. One floor up, the same flat costs 355,000 since 5 November, and 375,000 on the sixth.

A rooftop pool and two bedrooms. At Allonbay Hills a two-bedroom flat now costs 350,000; a week ago the entry price was 325,000.

What I would choose. The first floor of Vista Cala 52. Of the four options it is the most spacious flat with the earliest keys, and its price is what this building charged before the rise. If a big terrace matters most to you and keys in 2028 do not put you off, Sonne is 14,000 cheaper.

Step four: three bedrooms or more

The week was calmer here: the entry prices of the formats did not move. A three-bedroom flat starts at 420,000 at Sunrise Beach, by Muchavista beach in El Campello, a townhouse in Balcón de Finestrat at Nature from 430,000, a three-bedroom villa from 525,000. The only rise in this segment was at the resort-style complex in Finestrat: the three-bedroom flat with a solarium went up by 15,000.

If you need keys before 2027, have a look at the selection of homes with keys now, not in three years.

The week in numbers

Two of the five prices rose this week: by 15,000 for one bedroom and by 10,000 for two. In both cases not because the developer raised the list, but because the most affordable flats were bought. About 5.1% of what is on sale in the area sells within a month: 4.5% for flats, 7.7% for villas.

What this means for a buyer

If you are looking for one or two bedrooms under 350,000, this week your budget shrank in two ways at once: the most affordable flats were bought, and one building raised its list itself. I would not wait for the next list hoping for the old prices.

This is how I would act: decide what matters most to me (walking to the sea, the keys or the square metres) and look at flats where the price is still the old one: the first floor in a building where the upper floors already went up, or an entry unit nobody has bought yet. There are such options every week, but they do not last.

The price for you is the same as at the sales office, and my work costs the buyer nothing: why buying with me pays off. Tell me how many bedrooms you need and when you need the keys, and I will send you what is available now.

How I calculated

The lowest price is the cheapest price of an available flat or house of the given format on the developer's latest price list, excl. VAT. I count as available only what the list marks as available; reservations and sold units are left out. The area is Benidorm and about 20 minutes around it: Finestrat, La Cala, Villajoyosa, La Nucía, Polop, l'Alfàs, l'Albir, Altea, El Campello. Projects whose prices are being clarified right now are not counted.

The share that sells within a month I calculate from the price list history of the last 90 days across the area's projects; the latest point is 06.11.2026. More on the pace of sales: how fast new builds sell in the Benidorm area.

Author: Vitalii Kotenko, new build agent on the Costa Blanca. Data as of 07.11.2026.