I counted homes, not adverts
Let me start with what surprised me. I was used to thinking the choice out there is huge: you open a portal and there are hundreds of listings. Then I put the price lists of the developers I work with into one table and counted something else: not adverts, homes that are actually free.
Here is what came out. Across the 31 projects where the developer shows availability unit by unit, 345 homes out of 1163 are still free. Seven in ten are already sold. And in many of those buildings the work is still going on: the cranes are up and there is almost nothing left to buy.
The overall figure on its own means nothing. It has to be broken down by home type, because the market has not sold evenly. That is exactly what decides whether you have a choice or not.
What is left, by flat type
| Flat type | Developments | Flats free | Total in those developments | Sold |
|---|---|---|---|---|
| One-bedroom apartment | 5 | 64 | 227 | 72% |
| Garden apartment, 1 bedroom | 2 | 34 | 67 | 49% |
| Two-bedroom apartment | 9 | 129 | 378 | 66% |
| Garden apartment, 2 bedrooms | 2 | 7 | 55 | 87% |
| Ático with private solarium | 3 | 43 | 145 | 70% |
| Three-bedroom apartment | 4 | 11 | 67 | 84% |
I count only the developments in the snapshot where the developer gives availability unit by unit. Houses are covered separately, below.
It reads simply. If you are after a three-bedroom flat, the whole area offers you eleven homes across four developments. If you want a two-bedroom garden apartment, there are seven. With houses the picture is different and calmer: 33 townhouses out of 67 across three developments, and 25 villas with a pool out of 44 across six.
That is why the conversation is different in each case. With villas you can compare calmly, negotiate and wait for the next price list. With three-bedroom flats there is nothing to wait for. Out of eleven homes you are hunting for the layout and aspect you need rather than choosing. In a month there may be eight.
And in individual buildings it gets tight for real: in one finished block in Villajoyosa a single garden apartment is left out of forty three.
Read alsoThe last homes in their building. Exactly the cases where the choice has already run out.
Where the conversation actually starts
The second question I hear most is how much money it takes to start. I will answer with figures instead of the word from: this is the cheapest available home of each format today.
Where each home type starts
| Format | Area | Price | List |
|---|---|---|---|
| One-bedroom apartment | El Verger, next to Dénia | €254,000 | 11.09.2026 |
| Garden apartment, 1 bedroom | Playa del Torres, Villajoyosa | €339,000 | 09.2026 |
| Two-bedroom apartment | Finestrat | €322,900 | 10.09.2026 |
| Ático with private solarium | Finestrat | €372,900 | 10.09.2026 |
| Three-bedroom apartment | Muchavista, El Campello | €420,000 | 02.06.2026 |
| Townhouse | Finestrat | €425,000 | 04.09.2026 |
| Duplex with garden | Finestrat | €550,000 | 15.09.2026 |
| Villa with private pool | Polop de la Marina | €585,000 | 02.2026 |
Developer list price, excluding VAT and purchase costs.
Between the cheapest and the dearest format in this table there are 331 000 euros. And all of it is the same market within half an hour by car.
And here is the caveat, because without it the table misleads. The cheapest home on a list is almost never the best one: it is usually the ground floor facing a wall, or a north aspect, or the noisy side. I show it as a starting point, not as a recommendation.
There is one more thing an advert never tells you: what the price includes. Of the 41 options, I know the breakdown for 28. Parking is inside the price in twenty of them, a storage room in fourteen, a private pool in six. Two homes can carry the same price tag with thirty thousand euros of difference hidden right there.
Read alsoThe first look at the market. Today's five cheapest ways in, with areas and delivery dates.
For those who do not want to wait for the building site
Of the 41 options, nine are finished or hand over before the end of 2026. They run from 368 000 in Jávea to 670 000 in Calpe.
And here is the detail that changes the whole conversation: in seven of those nine, four homes or fewer are left. Which means someone who wants to move in this year is not choosing between nine projects. They are choosing between a dozen specific homes, and half of them will not work for them on floor, view or layout.
That is the difference between a brochure and a price list. The brochure stays the same all year and promises a wide choice. The list empties out. All nine are gathered in keys this year.
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Why I count all of this again every week
A snapshot is only worth something while the figures are from this week. There is no point kidding yourself here, so I put the list date next to every number. Right now twenty options run on a September list, seven on an August one and fourteen are older. Those fourteen I am chasing with the sales offices. Until the new list arrives, the old date stays there in plain sight.
On Mondays I walk through the developers' folders, compare against last week and update the site. And I do not leave the selections fixed either: every week the criterion I group homes by changes. One week it is the entry price, the next it is private outdoor space, the next it is what hands over this year. So it is worth coming back: there is almost always a fresh angle on the same market.
And it is not only prices that move. A week ago Jávea was not in my snapshot at all, and now there are two finished buildings there, one of them down to a single home. You only see shifts like that by comparing snapshots against each other, which is why I never overwrite the old ones.
Read alsoWhat changed in a month. The October issue: the same developments counted again.
What to do with all this
First: there is less thinking time than a portal suggests. When one home is left in a building, the question is no longer which project to pick, but whether that particular layout works for you. That is a yes or a no, and there is nothing to negotiate.
Second: an advertised price and today's available price almost never match. The from in an advert usually refers to the home that sold first, right at launch.
Third, and this is the part people misread most. Your price is the same as at the developer's own sales office: his fee pays me, not yours. What changes is something else. Going direct you see one project's list. With me you see every project in the area side by side, and the choice of floor, view and aspect is on me. I have set it out with figures in why you are better off with me.
If you are looking at a particular area or format, write to me and I will send you the list of homes available today with the floor plans.
Selections on this topic
- Five cheapest ways into the marketThese are the five cheapest new homes to live in that are available today between Alicante and Dénia.
- The last homes in their buildingsWhen a single home is left, the developer no longer negotiates the price, but there is also no week to think it over.
- Keys now, not in three yearsMost new builds in the area are handed over in 2027 and 2028.
More analysis
- How fast new builds sell around Benidorm, and why it shows before prices doWhat share of new builds around Benidorm sells in a month: 4.23% as of 30.09.2026. How we measure speed from price lists and what it gives a buyer.
- Choice is not shrinking, but prices are rising: what changed in a month between Alicante and DéniaI recounted the same new builds from Alicante to Dénia a month later: choice has not shrunk, and in the same buildings prices rose more often than they fell.
- You are better off with me than without meThe question I get most often in private messages is this: if I walk into the sales office on my own, without an agent, will they give me a better price? My answer is no.
Where the numbers come from
Snapshot figures as of 17 September 2026: 41 options across fifteen areas, from Alicante to Dénia.
Availability and prices come from developers' lists on the date shown in each table. New-build list prices never include VAT.
The share still available is counted across the 31 projects where the developer gives availability unit by unit.
The name of the development, its address and the floor plan are sent privately for any option.