A week when things get dearer without any price rise
Buyers usually watch the list price: if it has not gone up, there is no rush. This week shows why that thinking is risky. The price lists the area's developers published from 28 to 30 October did not bring a single new price for the same homes. Instead, the most affordable options vanished from them.
In El Castillete, Finestrat, two penthouses with a solarium and a 375,000 flat with a garden have sold since the previous list. A flat with a garden there now starts at 399,000: 24,000 more, although the developer raised nothing. In a building in Cala de Finestrat the whole seventh floor has sold; the last to go was a 375,000 flat. In a Finestrat complex with gardens and solariums a three-bedroom flat with a garden sold for 490,000, and that format is no longer available there.
The pace is not slowing either. About 5.7% of what is on sale in the area sells within a month: 5.4% for flats, 6.9% for villas. Put simply, roughly one option in eighteen disappears every month, and the best-priced ones go first.
All the week's events in one table
Changes in developers' price lists, 28-30.10.2026
| List date | Where | What happened | Price, € excl. VAT |
|---|---|---|---|
| 28.10 | flats with gardens and solariums, El Castillete, Finestrat | two penthouses with a solarium and a flat with a garden sold, prices unchanged | with a garden was from 375,000, now from 399,000 |
| 30.10 | building in Cala de Finestrat | the whole seventh floor sold, prices unchanged | a 375,000 flat went; the cheapest is still 349,000 |
| 28.10 | complex with gardens and solariums, Finestrat | a three-bedroom flat with a garden sold; the first block is sold out | 490,000 € |
| 30.10 | two blocks of flats in Finestrat | list reissued, prices and availability as on 30.09 | 2 bed from 375,000 |
Source: developers' price lists on the date shown.
What you can buy for 350,000
For that money the area now has a two-bedroom flat, and there is still a choice: a big terrace, extra square metres in a building near La Cala, or a parking space with a storage room included in the price. Two-bedroom flats right by the sea I will cover on Tuesday in a separate TOP.
Parking and storage in the price. At La Nucía Pines in La Nucía a two-bedroom flat costs 349,388: almost 72 m² and a terrace of about 17 m², with a parking space and a storage room already included. The sea is about 9 km away by car. Keys expected in September 2027.
More space for the same money. At Vista Cala 52 in Cala de Finestrat 349,000 buys a two-bedroom flat of 81 m² with a 15 m² terrace. This price did not move after the seventh floor sold. Keys by July 2027.

With a big terrace in Finestrat. At Sonne in El Castillete a two-bedroom flat costs 335,000: 79 m² of living space and a 34 m² terrace, almost half the flat outdoors. Keys in the fourth quarter of 2028.
What you can buy for 400,000
This is the budget for a flat with a garden at ground level, and this is where the week shows most: the cheapest flat with a garden in El Castillete now costs 399,000.
A garden bigger than the flat. At Orizonne in Villajoyosa a two-bedroom ground-floor flat costs 396,000 and comes with its own 168 m² plot. The building is handed over by the end of 2026 and parking is included. For anyone who wants breakfast in their own garden next summer, it is now the strongest option in the area.

A garden in Finestrat. At Sonne a two-bedroom flat with a garden now starts at 399,000, keys in the fourth quarter of 2028.

If a garden or a big terrace is exactly what you are after, have a look at the selection "Your own square metres outdoors": it gathers flats where life carries on beyond the living room door.
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Half a million opens up three bedrooms by the sea or a house at ground level.
Three bedrooms by the beach. At Sunrise Beach, by Muchavista beach in El Campello, in a building of just 14 flats, a three-bedroom flat costs 420,000 and the beach is about 360 metres away. Keys in the first quarter of 2028.
A townhouse instead of a flat. In Balcón de Finestrat a three-bedroom townhouse with a garden costs from 430,000, keys in October 2027.
Three bedrooms with a garden. The cheapest flat of this kind in the Finestrat complex with gardens sold this week for 490,000. The closest replacement: at Orizonne a three-bedroom flat with a garden costs 481,000, keys by the end of 2026.
If you need the keys soon, the selection of homes where the keys are not three years away will help.
Numbers of the week
About 5.7% of what is left on sale sells within a month: 5.4% for flats, 6.9% for villas.
Lowest price at the area's developers, excl. VAT
| Format | 31.10.2026 |
|---|---|
| 1-bedroom flat | €240,000 |
| 2-bedroom flat | €325,000 |
| 3-bedroom flat | €420,000 |
| Townhouse | €430,000 |
| 3-bedroom villa | €525,000 |
None of the five prices moved during the week. But, as you can see above, within each format the most affordable options go, and the next price is always higher.
What this means for a buyer
Waiting this week for the list price to drop made no sense, and waiting for "that" flat to appear at the old price is risky: other people buy it. If your budget was 375,000 and you wanted a garden in Finestrat, this week it stopped being enough, although no developer raised anything.
That is why I suggest starting not with the price but with what you would not give up: a garden, the sea within walking distance or keys by next summer. With that I will find options across the whole area, and you will choose before the most affordable one is gone.
The price for you is the same as at the sales office, and my work costs the buyer nothing: why buying with me pays off. Tell me your budget and what matters most to you, and I will send you what is available now.
How I calculated
The lowest price is the cheapest price of an available flat or house of the given format on the developer's latest price list, excl. VAT. I count as available only what the list marks as available; reservations and sold units are left out. The area is Benidorm and about 20 minutes around it: Finestrat, La Cala, Villajoyosa, La Nucía, Polop, l'Alfàs, Albir, Altea, El Campello. Projects whose prices are being clarified right now are not included in the budgets.
The share that sells within a month I calculate from the price list history of the last 90 days, across 34 projects in the area (21 of flats, 12 of villas). A month ago the same method gave 3.2%, but the calculation then had half as many projects and one long sale pulled the figure down; without it the result would have been about 4.7%. So I do not say the monthly pace has almost doubled; it is safer to say it is certainly not falling.
Author: Vitalii Kotenko, new build agent on the Costa Blanca. Data as of 31.10.2026.
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- You are better off with me than without meThe question I get most often in private messages is this: if I walk into the sales office on my own, without an agent, will they give me a better price? My answer is no.
Where the numbers come from
Developers' price and availability lists: flats in El Castillete (28.10.2026), building in Cala de Finestrat (30.10.2026), complex with gardens and solariums in Finestrat (28.10.2026), two blocks of flats in Finestrat (30.10.2026, reissue of the 30.09 list).
Budget prices from the site data cut as of 31.10.2026: Orizonne (16.10), Vista Cala 52 (30.10), Sonne (28.10), La Nucía Pines (27.10), Sunrise Beach (21.10), townhouses in Balcón de Finestrat (26.10).
Series of lowest prices by home type, point 31.10.2026; share of stock selling within a month as of 30.10.2026 (90-day window, 34 projects).